It’s been nearly a whole year since We Bloom first began and I’ll be the first to admit that there have been lots of lessons learnt over these past 12 months. It’s been a hell of a ride so far but being able to bring the joy of fresh blooms to my gorgeous customers has been so unbelievably fulfilling and I’m so grateful to have had the opportunity to do so.
I’ve spent a lot of time these last few months thinking about how to create the best possible experience for my fabulous Bloom Club members, and have been working tirelessly on bringing about some changes to make We Bloom the best way to enjoy fresh flowers in your homes.
On 1 September 2019, I will be launching our new and improved We Bloom Flower Club. Intrigued? Keep reading to find out about the exciting changes ahead.
Typically, the most stunning flowers (I’m looking at you giant dahlias and fluffy peonies) have quite a short vase life, which makes them a rare find even at your local florist. But having access to these amazing uncommon beauties is one of the perks our Flower Club members get to enjoy.
Our bouquets now feature a mix of exciting feature blooms perfectly matched with longer lasting (but still gorgeous) complimentary pretties so you can enjoy the best of both worlds all week long. Discover gloriously unique blooms and spectacular colours in a freshly harvested bouquet for you to enjoy in your home.
Choice of Colour Palette
Bring your taste to the table by selecting from two colour palettes for your blooms. Bloom Club members can now opt to receive Bright (hot pinks, sunshine yellows and popping purples) or Neutral (whites, creams, greenery and pastels) blooms for their deliveries. Or if you prefer to mix it up, we can surprise you with a different choice each time. Plus you can change it at any time through our online portal; you’re in control. Hooray!
Vase ready bunches
I get it, prepping blooms on a Saturday morning can sound like a bit of a hassle. Sometimes by the time I get my own bunch home, I just quickly trim the ends and whack them in the vase because like most, our weekends are pretty busy. So I’ll be taking the hard work out of the job and doing the main prep work for you.
You can now expect your flowers to arrive with their bottom leaves stripped and lightly arranged, ready to go straight into your vase and look fabulous as they come. I’ll still be sharing any special requirement care instructions on Facebook and Instagram (I do recommend always trimming the ends by 1cm to help absorb the water in the vase) and there will still be plenty of room to add your own styling to the bunch if you so desire, but on those days you have better things to do, you can pop them in your vase and be on your way. Nice one!
For better consistency, I’ll be selecting our blooms each week to look spectacular in a specific 20cm high vase (as shown), although they’ll be adaptable to suit your own vases too.
You can also purchase the We Bloom vase for just $25 when you join the Bloom Club and you’ll receive your bunch perfectly arranged in it for you upon delivery. Perfect if you want to take advantage of our prearranged bunch or make your delivery that extra bit special! SweetGet the Vase
Creating the best possible experience for my club members is so so important to me and I am committed to making We Bloom the best flower subscription out there.
Thanks for following this journey I’ve been on to date. I can’t wait to dive into this next phase of the We Bloom story and love having such fabulous followers like you cheering me along.
Together, We Bloom.